Account Planner, Toronto

CloudRaker is looking for an Account Planner  to join our growing Toronto team. Our ideal candidate loves taking on new challenges, thrives in a fast-paced environment, and enjoys working on both digital and traditional projects. This person can spend hours deep diving into a subject, and synthesize it for teammates in a heartbeat.  

In this role, this person will work primarily on brand strategy and integrated campaigns for our clients in Montreal and Toronto.

With offices in Montreal and Toronto, we specialize in delivering leading-edge marketing and technology solutions that connect consumers & commerce through meaningful brand experiences.

We’re not your average agency. We work hard but don’t take ourselves too seriously. We’re a tight knit team of gif loving, franglais-speaking, meme making, Rakers, who collaborate to do great things. We don’t just make people want things, we make things people want.

Your day-to-day:

  • Analyze client needs and opportunities;

  • Provide meaningful insights from market research, competitive analysis, and deep consumer journey understanding;

  • Translate insights into briefs for the creative teams;

  • Participate in developing effective strategies based on consumer insights and clients’ business objectives;

  • Work closely with the team (Advisors, Creative team, Media...) to ensure strategic alignment throughout the project;

  • Provide strategic leadership for our clients and our team by providing a framework on various activities such as: brand strategy, communication and messaging strategy, persona development,value proposition, etc.

  • Support agency new business activities as needed.

You have:

  • Minimum of 5  years in an account planning / strategist role or equivalent;

  • An educational background in account planning (school or mentorship from a brilliant strategist in an agency);

  • Experience in developing brand strategy &  knowledge about integrated marketing; 

  • Worked on both offline & online campaigns;

  • Excellent communication skills;

  • The ability to juggle multiple projects and know how to prioritize;

  • A passion for staying informed about web, mobile, and digital media trends, current and future;

  • Experience with retail clients (nice-to-have).

You are:

  • One with the consumer and can easily translate data into actionable insights

  • An entrepreneur at heart and you aren’t afraid of taking chances;

  • A chameleon: able to adapt to change and modify your approach based on the person and situation you’re dealing with;

  • A collaborator who likes working closely with, and learning from  Art Directors, Designers, Developers, Media and other Advisors;

  • An eternal optimist with a positive attitude;

  • The most organized person you know;

  • An easy going, light-hearted person who doesn’t take yourself too seriously;

  • Able to stay cool as a cucumber... even when deadlines are looming.