Nina Roy: The Ultimate Eggnog Hater

When we started working with the Quebec heritage milk company, Natrel, we had to ask ourselves why someone would ever want to engage with a milk brand. To find a reason, we zeroed in on a few of Natrel’s specialty products and looked for online tension points.

Our social campaign to convert Nina Roy from eggnog hater to lover was our way to test the Internet's willingness to engage with the milk brand. While it didn’t really work out for our Nina, it sure did for Natrel.




Social , Facebook, Engagement , Takeover